The NTO concludes its values campaign

Over the past five months, the Network of Tax Organisations (NTO) brought its core values into focus through a digital campaign that showcased how principles such as complementarity, equality, transparency, voluntary participation, and inclusivity are shaping the identity, work, and collaboration within the network. 

Launched in the aftermath of the 3rd NTO Technical Conference, the campaign sought to connect the NTO’s mission to real-world achievements by highlighting how these values are embodied in the daily work of its members. Through personal testimonials, quote cards, video interviews, and themed content, the campaign offered a glimpse into the principles that guide the NTO’s collaborative model. 

Five values, five months 

Each month from March to July, a new value took centre stage across the International Tax Compact’s LinkedIn platform and NTO website, allowing followers to engage with rich content drawn directly from NTO member organisations.  

1. Complementarity

 
The campaign opened with the value of complementarity, underscoring how the NTO complements existing member efforts rather than duplicating them. Members such as CREDAF, WATAF, and IOTA shared how coordinated programmes and peer learning helped them build on shared priorities.  

In a video, CREDAF’s Executive Secretary, Catherine Lemesle, explained how training and knowledge exchange within the NTO builds on what members are already doing, she  mentioned:  
 

“It is valuable to learn from what other tax organisations have already implemented.”  

2. Equality

The month of April spotlighted equality, a foundational principle ensuring that all NTO members regardless of region, size, or history have equal voice and participation in decision-making. Osman Abaker from ATAIC shared how equality creates space for smaller networks to contribute meaningfully. A series of “member facts cards” celebrated the diversity of organisational structures and regions within the network. 

3. Transparency  

In May, the focus was on transparency, a key value fostering trust and collaboration. Through the reflections of IOTA’s Roman Bichevoy, the NTO highlighted the transparency of its work shadowing programmes and member visits. Bichevoy described how CIAT’s openness during the 1st NTO study visit in Panama set a powerful example for institutional learning. 

4. Voluntary participation 

In June, the spotlight turned to voluntary participation, highlighting the NTO’s non-binding, collaborative structure. Leaders such as Dr Esther Koisin of CATA and Petero Maivucevuce of PITAA reflected on how their engagement in the NTO is driven by shared purpose and the spirit of global cooperation.  

“Voluntary participation is more than just a value it reflects a sense of ownership,” 

Maivucevuce noted. 

5. Inclusivity  
 

The month of July saw an end to the campaign with inclusivity, celebrating the diversity of perspectives, languages, and regions across the NTO. A short video compilation from the 3rd NTO Technical Conference in Panama featured members stating, “I am [name of their member country], and we are NTO,” in their native languages emphasising that this is a network shaped by all who belong to it. 

The campaign helped raise awareness of the NTO’s core values both within the network and among external audiences. By using direct member voices and personal reflections, it offered a more tangible and relatable way to communicate the values that guide the NTO—putting faces to the principles and bringing them to life across the network.